Keyword rank9/4/2023 Mobile keyword research is used in search engine optimization to determine which keywords a mobile user might search for. ![]() Mobile users tend to be on the go and require more immediacy. A mobile-specific approach will center around mobile keywords designed to meet the special needs of mobile users.īelow, we explain just what we mean by “mobile keywords” and provide actionable tips on conducting mobile keyword research. Why? They’re trying to create a positive user experience. Search engines like Google and Bing use different algorithms for structuring mobile rankings versus desktop rankings. To gain an edge on your competition, you should develop two distinct SEO approaches - a desktop and mobile strategy. However, our recent report indicates that only 23% of marketers are optimizing their content for mobile. This makes mobile keyword research even more important. ![]() As a result, mobile-driven traffic has increased significantly over the past years.įor example, mobile SEO has become so important that Google now takes a mobile-first approach: The search engine giant predominantly relies on the mobile version of the content for indexing and ranking. SEO is constantly evolving, and staying abreast of the latest trends and updates is critical if you’re going to optimize your online platforms to perform well in the SERPs. Thanks to advances in high-speed internet and mobile technology, it’s now possible to get online pretty much anytime, anywhere.
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